True love returns

Citation :

Press Release


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May 23, 2007

Seattle, WA – Lambretta International announced the release of their new line of high-end scooters for U.S. market today.
After 4 years of research, planning and development, Lambretta International settled on one of the few manufacturers they felt able to comply with standards they established in 2004.

Manufactured in Taiwan, a country noted for top quality scooter production, their initial three 2008 models UNO50, UNO150, and DUE50 (the latter pronounced doo-ay) are DOT, EPA and CARB certified. In addition, all are backed by their Lambretta Dealer Network (LDN) assuring Dealers efficient parts deployment and solid warranty backing.

A contemporary look for the new Lambretta brand was purposely created so as to preserve the historical significance of the brand's original concepts and creator Ferdinando Innocenti’s legacy. With this in mind, they contracted design and branding authority, Smith Design Works to construct a new image propelling the aesthetics 35 years forward for a new generation of Lambretta worshippers.

As their dealer selection process continues, product shipping will commence this June. Plans for worldwide distribution are set for 2008

:GO: : :Dehorstupues:

Là :http://www.lambrettausa.com/default.aspx



Sacré americain...!

Marketeur : tu ne tues jamais une marque que pour mieux la faire renaitre


http://www.fiat500.com/

Il y a çà aussi :

http://www.mini.fr/fr/fr/new_mini_cooper_s/index.jsp?refType=teaserHomepage&refPage=/fr/fr/general/homepage/content.jsp

http://www.volkswagen.fr/newbeetle/

http://www.mvagusta.it

http://www.triumph.co.uk/
(... je les trouve pas si moches toutes ces néorétro...)


(il y a même des machines qui n'ont pas survécu à leur renaissance )